Interview-based Podcasting – What Makes It Successful & How to Effectively Execute It

by Rochelle Carino

“Here’s what is exciting about sharing ideas with others: If you share a new idea with ten people, they get to hear it once and you get to hear it ten times.”  – Jim Rohn

Podcasting, in its combined wavelength of technicality and creativity, comes in different kinds of formats that can be simplified into seven forms: 

  1. Monologue - a one-man show podcast
  2. Co-Hosted or Panel - a show that’s driven by two or more hosts
  3. Live Shows - a show that premieres real-time at a set schedule with a set audience
  4. Interview-based - a show that focuses on the exchange of ideas with an influential individual
  5. Documentary Style - a show that focuses on a specific subject matter backed with comprehensive research and a solid narrative
  6. Fictional or Storytelling - a show that’s driven by a storyline that is similar to a radio play
  7. Video - a show that also utilizes visuals, whether it be the actual recording or having supplementary b-rolls

Interview-based podcasting as the most successful format

Among those formats, one has been proven to be the most effective and that is the INTERVIEW-BASED FORMAT with the way that it hits the notable trifecta when it comes to successfully producing podcasts: Substance, Community, and Continuity.

Substance - Producing content with sound substance directly from the source

Every person has a story to tell and when you’re able to tap into the mind of an influential person, their ideas and perceptions are considered golden. Having to showcase such rich substance in your podcast, automatically renders content that’s very worthy to your listeners. Experience is one of the main factors of success and these experiences are often shared from one person to another with the common value highlighted. However, having to hear about the full explanation of such experience directly from that one influential person or the creator of such information per se, contains such an authentic, added value that your listeners would be very keen to hear about.

Community - Establishing a common ground from your community with other similar communities

Don’t think that you’re the only one benefitting from this arrangement because this opportunity swings both ways. Everyone can do with some good publicity. Whether you have 50 or 100 connections at your disposal, that number stands in line with the possibility that that same number reflects the number of connections it can expand to. When it comes to business, you will recognize the fact that networking works similarly and that’s where the importance of reaching out to more audiences from different communities lies.

Continuity - Entering the state of quality content consistency that ensures branding continuity

Having a podcast show can be a long-term commitment as you will it to and when you begin to truly get yourself into its process, you wouldn’t want to turn back because of the amount of effort that led you to this point. As you go into the full circle of podcasting, you are bound to meet a lot of people with whom you can actively exchange insights, on and off the recording. When doing interview-based podcasts, continuity comes in naturally because, with every exchange, valuable content follows, and before you know it you are finally able to establish your show’s branding.

The tips and tricks to effectively prepare for a podcast interview

Now that we finished determining how effective interview-based podcast shows are, let’s move on to the part where you make sure that your interviews go smoothly to the point that it warrants success.

Getting started

Putting together the guest list

Even the most popular talk shows get in touch with guests they find most interesting – the same thing should apply to you. When featuring a guest, always make sure that there’s something about them that would be relevant to what your podcast is about. Go ahead and make that list of names of people who you feel would bring that much-needed insight you want to extract from them. From there, with every guest, you wish to feature, keep in mind that they should go hand in hand with the content plan of each episode that you release.

Guest profiling and background researching

After you’ve finally homed in on the one guest you’re featuring for a specific episode, the next step you ought to do is find out as much as you can about them. It’s important that you know all there is to know about your guest and what makes them tick. Who they are, what’re the significant things they’re doing, etc. Always remember that the basics of having a solid conversation and that only happens when two parties are engrossed with the topic at hand.

Developing the right questions that flow where your subject and your audience intersect

You’ll be surprised how easily you can get too engrossed in a conversation with someone you are very much interested in that you don’t realize how much you’ve gone off-topic. This is why you need to take into account what your listeners would be expecting from this episode and how they can benefit from the entire experience. When you’re in the process of developing the interview questions, see to it that they flow cohesively and relevantly to the topics you wish to cover with your guest.

Easing your way to your guest through a pre-interview process

As you go through the preparations to accommodate the presence of the guest in your show, they must come on prepared as well. This is what the pre-interview process is for. In almost all of the interview shows, part of the preproduction process is handing them a copy of the questions you’ve prepared. This allows them to start thinking about their answers and the best-case scenario on this is to get their proactive insights. Find out if they wish to make some improvements by making edits in the current flow or by making additions. This exchange is crucial is because you’re able to plan out the flow of your conversation and maximize the input you can extract from them. Doing so would also allow you to leave a good impression with your guest as they would feel how invested you are in their story.

Looking back and taking points from previous experiences

If you’ve already conducted a recorded interview before, take this opportunity to go back and assess what you could have done better during the time. Look out for the things that you can continue and the things you have to be watchful of. After all, experience is the best teacher.

During the interview

Keep the conversation moving forward

The presence of the questionnaires and your notes are there to make sure that you are on the track with the relevance of your conversation’s flow. However, as spontaneous responses cannot be completely avoided, you ought to be aware of how you keep the conversation with your guest moving forward. The questionnaires and your notes are there as your guide but it wouldn’t hurt to segue away from the topic from time to time. When it happens, just go with the flow but know when it’s time for you to steer the conversation back to where it truly matters.

Avoid interrupting the guest and respond authentically

Listen to understand, don’t just listen to respond. One of the main issues that arise during a conversation between two people is when one or both parties only listen just so they respond and go about with their point. This means that you’re only listening to what the other person is saying because you want to immediately have your turn in the exchange. Take the time to understand what they’re trying to convey and respond authentically.

Part of what also makes an authentic exchange are the reactions they would get from you as they give you a gist of their story. Don’t manufacture your praises and exaggerate your “oohs” and “aahs.”

Interview post-production

Make sure all of the audio files are 100% intact

You would think that once you’re done with the recording of the interview, you’ve already completed everything but that’s not the case because you’re only 50% into the episode production process. Another battle is to be fought during the editing of your final output and one of the main things you have to make sure in this part is all your audio files are intact. Go over the raw files and make sure you were able to capture everything. If a file error occurs, you’re able to find out about it sooner rather than later.

Optimizing the audio content and output

Apart from making sure that your audio files are intact, you should see to it that you’re able to remove any audio recording issues like prolonged dead air, additional noises, etc. Recheck each part of the conversation, assess their relevance, and think whether they should be included in the final cut or not. You should also optimize your and your guest’s voice output in a way that they don’t go beyond the safe baseline of the sound levels and they’re not too minimized that the audio registry would be too low.

As you’re on the path to working out the success of your podcast, implementing an interview-based format is one of the most doable ways for you to achieve your goals. But when the technicalities and preparations come off to be too much for you, you can always consult with us. Salescast is all about connecting 100 million people to their story through expansive relationships, impactful content, and ethical sales.

Schedule a free strategy session with us by visiting https://www.salescast.co/strategy-session!

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