Build an Outbound Sales Motion Early with Mei Siauw
According to Mei Siauw, CEO of LeadIQ, a tool that helps sales teams with smarter prospecting, building an outbound sales motion is the key to growth. Start early, stick with it; if you do it right, outbound sales will produce amazing results. In this episode, we talk about the outbound motion Mei built, how Ryan used the piano to book conversations with prospects and how Mei built a global, remote team of 150 people to take LeadIQ to the next level.
During the show, Mei talks about how she built LeadIQ by focusing on outbound sales. You'll learn how her team uses trigger events and insights for personalization to eliminate that 'spammy' feel and get engagement with prospects. She also discusses the organization of her sales team, including how diversity and inclusion have played a role in LeadIQ's expansion. Mei's main message: don't give up on outbound sales!
1:12 The evolution of LeadIQ
6:32 Focusing on outbound sales
16:25 The importance of personalization in outbound sales
22:03 Hiring for diversity
29:33 Creating a gender balance
36:05 Growth in the early stages: don't give up on outbound sales
“Every company needs to train their sales team to find triggers and insights, to research, and then personalize. That's not easy, of course, but companies that do, book more conversations because they are engaging the prospect.”
Connect with Mei Siauw in the links below:
You can learn more about and connect with Alice Heiman in the links below: