Turn existing podcast without a lot of consistency into daily show that increases thought leadership while growing listener base and generating new website visitors that turn into demos and net new sales.
What We Did
We analyzed their past content and created weekly batch processing that increased overall operational efficiency and quality control. Worked with team to test different types of content and calls to action. Repurposed audio and video content for social channels.
Assisted with call to action strategies. Recommended growth strategies to increase listenership. Published daily podcast content for over 1 year and counting.
Has resulted in exponential audience growth, website traffic, and new customer leads from the podcast.