Podcasts are growing at an accelerated rate. We’ve learned some things that can help you avoid mistakes.
1. Worrying About the Show Name
Sometimes first time podcasters worry about what the name of their show should be. It’s more important to choose a name and get started and then you can always change it later. I’ve changed my personal show name 4 times already!
2. Feeling Like No One Wants to Hear Your Story
This is a common fear that first time podcasters have where they think that no one wants to hear their story. The reality is, every human being on this planet has a story. By sharing yours, you can help others that have gone through the same things you have and you can inspire them to change for the better!
3. Trying to Get Sponsors Right Away
A lot of first time podcasters believe that the only path to monetization for their podcast is to get sponsorship dollars. This simple isn’t true. By aligning your podcasting strategy with your business strategy, you can create a community of your perfect customers that will buy from you over and over and over again and continuously refer business to you.
4. Feeling Like a Terrible Interviewer
Even our top hosts today with 100,000 downloads a month started out by feeling this way. The reality is, you may not be very good when you’re getting started. But, with practice and measurement and feedback, you can get better! It just takes time.
5. Worrying About Download Numbers
Worrying about download numbers is a common mistake that first time podcasters make. Instead align yourself with others kinds of goals. Creating consistency and measuring your activity based on controllable factors will help you make more consistent progress toward your podcasting goals.
6. Trying to Get It Perfect
It’s not going to be perfect. It never will be. There will always be something to improve your podcast. The secret is to create consistency and keep moving forward and not get stuck.
7. Too Much Work to Edit
This is a common mistake that new podcasters make is trying to handle all of the editing themselves. Working with a team like salescast allows you to focus on doing what you do best,
8. Having the Best Equipment
This is also a common mistake that first time podcasters make. You don’t need a bunch of equipment to get started. You can literally record directly into your iPhone and get a quality consistent with some of the most expensive microphones out there. The secret is to use a great post-processing software like Auphonic.
9. Listening to the Haters
Initially, your friends, family and network may not be supportive of your podcasting. The thing is, they are projecting their own fears on you. The secret is to move forward with confidence and not listen to the haters.
10. Worrying About Distribution
It can be overwhelming to think about all the different podcast platforms out there. The reality is most of your audience is going to come from Apple and Spotify. And then your own traffic is going to come from whatever your favorite social media platform is. You don’t have to worry about trying to be present on every social media platform.
Was this helpful? Feel free to reach out with any questions to Christopher @ salescast.co